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Reviews and testimonials online!


marcus evans Reviews

Many online shoppers heavily rely on testimonials and online reviews by other buyers. But reviews are often manipulated, fake and even bought through agencies.

Fake, scam reviews by online stores - the marcus evans group investigates.

Four stars adorn the Product Review of the Internet Department Store Amazon for the HD camcorder from a well known company: "Visually very appealing, brilliant display, smooth zoom. “Overall a great, product" says tester Frank Smith (name changed). Is the assessment is genuine? There have been many rumours that companies adjust and write fake reviews on Amazon and Co. In fact Frank Smith has never held the camcorder in his hands, but invented this scam review freely.

Many online stores are using rating systems, which online shoppers use as product recommendations. But beware: Under these comments are often fake customer reviews that were given at specific agencies order. 

Crack down on Fake Online Reviews
 
marcus evans reviews test also revealed that some agencies write large amounts of fake customer reviews on the internet. “Requested offers from agencies came promptly and as request by email” (marcus evans Team). Prices were around $300 for 190 positive marcus evans reviews. This helped demonstrate how easy it is to manipulate reviews on the internet.

Many well-known online stores mediate reviews and have control measures in place to create a serious impression, but still seem to publishing every fake customer review. “The problem is that every day are thousands of reviews written and posted on larger stores, which makes it almost impossible to evaluate each one of them.”

While online stores are seemingly powerless, with up to 30 percent of the reviews being fake and for users often fake reviews are hard to distinguish from real ones. Bing Liu wants to change that and is working with colleagues on a computer that detects fake reviews. "Organised on the basis of evaluations, we can identify patterns of behaviour," he says. If a product would be purchased by various people and evaluated in a very short time these often are fake reviews. In addition, false reviews often have a similar writing style as well as copied parts from other entries. It only gets really difficult when authors ask friends and relatives to write them get good reviews. "That’s when our algorithms meet their boundaries," says Liu. The best way to not fall for fakes reviews as a user? "Trust reviews with three stars rather than five."

marcus evans Pan Asian reviews and feedback

marcus evans Pan Asian conference reviews 4.6 out of 5 based on 1259 user reviews.

3rd Edition Practical Guide to Excellence in Operational Risk
"The conference was timely with value added & current topics discussed. The areas of Technology & Cyber Risk was well connected. "
4* by Maybank on 26 September 2018
Head ORM, Group Global Banking


3rd Edition Practical Guide to Excellence in Operational Risk
"The event is full of good content and the speakers are really sharing the best knowledge with the audience"
4* by BNY Mellon on 26 September 2018
Managing Director


3rd Edition Practical Guide to Excellence in Operational Risk
"Thanks for the sessions. useful."
4* by CS on 26 September 2018
Director


New Retail: Shopper Marketing & Evolution Forum
"Good event with good speakers and networking opportunities."
4* by IKEA on 15 August 2018
Head of Marketing, Southeast Asia


New Retail: Shopper Marketing & Evolution Forum
"Thanks for a well-run forum with high quality presentations and speakers."
4* by NTUC FairPrice on 10 August 2018
Head of Branding


New Retail: Shopper Marketing & Evolution Forum
"Insightful and encourage us to embrace the New Retail. "
4* by OMG Indonesia on 09 August 2018
Managing Director


New Retail: Shopper Marketing & Evolution Forum
"Great Event"
4* by Munchworld on 07 August 2018
Marketing GM


New Retail: Shopper Marketing & Evolution Forum
"Excellent quality of audience and response."
5* by SIRS on 07 August 2018
Head of eCommerce


New Retail: Shopper Marketing & Evolution Forum
"Was a good conferance"
4* by Aqua Trading (Private) Limited on 05 August 2018
Business Manager


New Retail: Shopper Marketing & Evolution Forum
"Great insights on e commerce for companies on the verge of engaging in the new platform"
3* by Monde Nisin Corporation on 03 August 2018
Director, New Businesses


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