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Modern Day Assistant as Strategic Business Partners

Powering up your EA role in a professional environment of constant change by sustaining your presence, influence and creating an impact in managing expectations

7-8 Nov 2019
Grand Copthorne Waterfront, Singapore

Why You Should Attend

Modern Day Assistant as Strategic Business Partners

Executive Assistants are superheroes with an invisible cape. The role of an Executive Assistant (EA) is always evolving, keeping pace with the wider executive environment. The role transitioning from being reactive and directed to where the EA is proactive and a manager of their executive's office. This transition has usually evolved organically over time with little attention and thought given to planning or the provision of a defined path and program to ensure the EA can achieve their highest potential

The American Society of Administrative Professionals proved beyond doubt that Assistants are the new management. In order to take advantage of the new breed of Assistant, both companies and the Assistants themselves need to understand that the role has been reinvented. Increasingly, Executives are freeing up their time by utilising their Assistants to fill the gaps where their weaknesses lie - allowing them time and space to get on with the things they are best at. Just think of the implications this has for increasing bottom line performance.

In this Masterclass, Lucy Brazier looks at the role past, present and future to explain why it has developed how it has. She explores the opportunities that this creates for you to become a true Business Partner to your Executive including developing the partnership, establishing the ground rules, communication, adapting to style & maintaining a great partnership.

Key Topics

  • Unleashing your potential as the ULTIMATE executive assistant
  • Celebrating the imperative role of executive assistant and understanding how it is evolving in organisations
  • Addressing the expectations of an ultimate executive assistant and going beyond your job description
  • Fulfilling your role as the Executive’s most trusted strategic business partner
  • Discovering new challenges in your career path and furthering your professional and personal development

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • "I was extremely impressed with this course and highly recommend administrative assistants and managers take it. Lucy Brazier is an excellent trainer." Kathy Cortez, Infectious Diseases Society of America, USA delegate
    • "It was time well spent. I can honestly say I gained some very good information to apply for my talk with my manager. Great tips to move forward!" Betty Smith, MITRE, USA delegate
    • "It gives me a different view of how important my role is in the company" Linda Chan, MITRE, USA delegate
    • "I really like how Lucy gives value to the role of the Executive Assistant I think that in a lot of ways Executives still don't understand the true value and potential of their Assistants and how it relates to the bottom line". USA delegate
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    +603 2603 2597
    Fax: +603 2603 2597