marcusevans pan asia conferences

Consumer Insights: Revolutionising Shoppers’ Experience

Sparking joy to win the hearts of your consumers with infinite data resources in these dramatic technology-impacted times

24-25 Oct 2002
venue to be confirmed, Hong Kong

Why You Should Attend

Consumer Insights: Revolutionising Shoppers’ Experience

Consumers have more power over your company's success or failure than ever before. Yet many consumers are disappointed with the experience- in-store and online. Are you aware of the experience disconnection that is going on in your organisation? Organisations tout the latest technology or snappy designs, but have not invested in the most meaningful aspects of customer experience- speed, convenience, consistency and the most forgotten one, human touch. The challenge is now for organisations to shape a perfect consumer experience that set new standards in the industries and understand the evolving needs of the customers to cultivate loyalty.

Join us in this upcoming intensive 2-day “Consumer Insights: Revolutionising Shoppers' Experience” training that will enrich you with the framework needed to transform the shoppers' experience within your business and turn your organisation into a beacon of excellence. With the right customer experience strategy and investment in place it is possible to retain more customers, maximise their lifetime value, and grow your customer base. Experience is everything, do your part to raise the bar!

Exclusive Site Tour to the Golden Mile

This unique site tour will use an experiential learning approach to understand the shopping behaviour of your consumers. This site visit will take place at Nathan Road. Nathan Road, a premier shopping destination, the main thoroughfare in Kowloon gives you access to a grand mix of shopping choices from international designers to local crafts and everything in-between. A must attend!

International Real World Case Studies

This training will draw many real world case studies to leverage what is done right. You will be able to develop better solutions and establish a plethora of successful and desirable customer experience initiatives for the attending delegates to apply it in their organisations.


Key Topics

  • Cracking the Loyalty Code to Make Loyalty Work
  • Finding “Magic Moments”: Repositioning your Brands and Services to Meet the Needs of the New Consumers
  • Turning Shopper Insights into In-store Execution
  • Reinventing Point of Purchase (PoP) Engagement to Increase Shoppers’ Consumption Rate
  • Exploring Shopper Activation in the Path-to-Purchase for Greater Integration and Return-On Investment (ROI)

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • “Program content and quality was very good” Pandora
    • “Good content, trainer had good technical knowledge and very helpful case studies” Nestle
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    +603 2603 2597
    Fax: +603 2603 2597