marcusevans pan asia conferences

Futuristic Marketing & Analytics

Winning the hearts and minds of customers while surviving the brutal competition of modern marketing by bridging insights and innovation

19-20 Aug 2002
Bangkok, Thailand

Why You Should Attend

Futuristic Marketing & Analytics

Based on the joined report by Google-Temasek, the Southeast Asia region will see a $150 billion growth in internet economy powered by mobile internet users. The continuous rapid development of the Southeast Asia's internet economy ecosystem will fuel the boom in e-commerce market places but it will also create heavy competition between online and offline businesses. Keeping this rat race in mind, you need to identify, measure and communicate the impact of KPIs that matter most to drive improvements in Reputation, Relationships and Revenue. How can you understand your customers better? What can you do to improve their online and offline journey and ultimately, how can you make mobile users visit your brick-and-mortar business?

Do not miss out this vital training with one of the leading Google coach on enhancing customer decision journey while implementing some of the most effective and innovative tools! Join your expert trainer and connect with delegates across various industries as we dive into some of the most heated issues and challenges that define the survival of companies. This training is also packed with various interactive and practical sessions on customer-centric data analytics, dynamic online and offline strategies to boost sales as well as live demonstrations by the trainer on some of the best free marketing tools available. Marketing technology may be the future of marketing, but technology alone won't make marketing successful!


Key Topics

  • Sustaining growth and seamless interaction across multiple channels
  • Transforming online traffic into actual-physical customers and sales through online-to-offline marketing
  • Exploring new marketing benefits and trends through effective journey mapping
  • Enhancing user’s digital experience through mobile marketing and user-centric approach
  • Decoding marketing and web analytics to improve data-driven decision making

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • “Presenting frameworks and principles as a guide helped me build a picture on how I will apply theory to action in workplace.” ManuLife
    • “The training triggered some new ideas that I could use for my organisation’s strategies.” Audi
    • “Practical learning and real life examples. The case studies were relevant and were put into perspective.” Petronas
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    +603 2603 2597
    Fax: +603 2603 2597