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Consumer Insights: Experience Transformation marcus evans pan asia conferences
marcusevans pan asia conferences

Consumer Insights: Experience Transformation

Sparking joy to win the hearts of your consumers with finite data resources in this dramatic technology impacted times

18-19 Sep 2019
Kuala Lumpur, Malaysia

Why You Should Attend

Consumer Insights: Experience Transformation

Consumers have more power over your company's success or failure than ever before. Yet many consumers are disappointed with the experience- in-store and online. Are you aware of the experience disconnection that is going on in your organisation? Organisations tout the latest technology or snappy design, but haven't invested in the most meaningful aspects of customer experience- speed, convenience, consistency and the most forgotten one, human touch. The challenge is now for organisations to shape a perfect consumer experience that set new standards in the industries and understand the evolving needs of the customers to cultivate loyalty.

Join us in this intensive 2 training that will enrich you with the framework needed to lead transformation within your business and turn your organisation into a beacon of excellence. With the right customer experience strategy and investment in place it is possible to retain more customers, maximise the value of them throughout their lifetime, and grow your customer base. Experience is everything, do your part to raise the bar!

Discovery and Demonstration

Maintaining the Human Touch Amidst the Bots by BigPay

Delegates will be able to test out chat bots that is programmed with algorithmic decision-making system and identify touchpoints where a live chat assistant will step in for a more personalised enquiry and feedback session

International Real World Case Studies

This training will draw many real world case studies to leverage what is done right. You will be able to develop better solutions and establish a plethora of successful and desirable customer experience initiatives for the attending delegates to apply it in their organisations.


In-store Experience Strategies

Digital Touch points

Consumer Journey



Key Topics

  • Cracking the Loyalty Code to Make Loyalty Work for Your Growth
  • How to Use Your Front-Line Staff as Experience Creators and Experience Researchers?
  • Finding “Magic Moments”: Repositioning your Brands and Services to Meet the Needs of the New Consumers
  • Man Versus Machine: Merchandising in an Omnichannel World and Converting ROX to ROI
  • “App-y Happy”: Locating the Key Enablers for Smoother Application Experience

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • “Program content and quality was very good” Pandora
    • “Good content, trainer had good technical knowledge and very helpful case studies” Nestle
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    +603 2603 2597
    Fax: +603 2603 2597
    Email: BernadineM@marcusevanskl.com