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Pricing Analytics

Analysing your consumer’s behaviour and purchasing habits to increase profitability through more dynamic and targeted pricing models

14-15 Mar 2019
Singapore, Singapore

Why You Should Attend

Pricing Analytics

With companies constantly finding new methods to cut costs and increase revenue to stay ahead of their competitors, businesses need to come up with new pricing strategies to avoid being exposed to the risk of losing market share and suffering a catastrophic dip in profit margin. Current economic conditions make this most difficult, particularly with recessionary and customer stresses that push prices downward. Markets are constantly being disrupted through new competitors. The key to successful performance today is a well devised pricing strategy that businesses can use to create leverage, out-perform their competitors, and deliver significantly higher returns to their stakeholders.

As industries begin the shift to e-commerce and digital pricing strategies, how are companies making the transition without losing customers and revenue? Join your expert course trainer in exploring some of the latest techniques in bridging the link between the demands of your customer with the inherent value of your business. Learn ways to improve your pricing analytics based on your product's lifecycle, avoid losing out on price wars, maximise opportunities on a global scale and leverage your brand value for greater profit margins. It is crucial that companies equip themselves with the right skills and foresight to predict customer expectations and implement a more holistic buying and selling strategy to avoid pricing themselves out of the competition.



Key Topics

  • Re-assessing your Value-Based Pricing Strategy and Customer Willingness to Pay
  • Pricing in an E-Commerce and Digital Environment
  • Extracting the Value of your Brand to Set the Right Price for Greater Returns
  • Power in the Hands of the Consumer: Diversifying Purchasing Options to Secure a Wider Market Share
  • Value Based Selling: Reinforcing the Link Between Consumer and Pricing

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • “It was very good to realize how much more there is to pricing. I can now think out of the box about pricing.” - Director of Pricing, Goodrich
    • “The workshop is a good session for me to open up my mind and enforce pricing element and values of my prospect.” - VP of Procurement, 3M Corporation
    • “Michael and his team have a very high level of expertise. They are knowledgeable in all aspects of pricing strategy - the qualitative side and the theoretical aspects behind pricing.” - VP of Marketing, Hewlett Packard
    • “The opportunity to engage with a broad range of industries is invigorating and valuable”– Cerebos
    • “Case studies provided great examples in different industries that can be leveraged in my market area” - Olympus
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Marketing Director (Asia Pacific, Middle East and Africa)

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    Fax: 0060327236699