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Innovation Breakthroughs: Design Thinking in New Product Development (NPD) marcus evans pan asia conferences
marcusevans pan asia conferences

Innovation Breakthroughs: Design Thinking in New Product Development (NPD)

Building sustainable, innovative and disruptive product/service designs by equipping yourself with efficient risk management

1-2 Apr 2019
Singapore, Singapore

Why You Should Attend

Innovation Breakthroughs: Design Thinking in New Product Development (NPD)

Innovation is primarily about investing the right resources and taking the right amount of risk to provide your customer with the best product / service possible. In today's age, companies are constantly inundated with huge access to data and customer analytics in nearly every facet of their business. The challenge then shifts to the organisation in making the best use of this data. Change is at the heart of innovation and leading organisations need to constantly self-disrupt themselves to foster a culture of constant innovation and experimentation. The biggest challenge comes with revamping long-established legacy processes, building new team dynamics, having better insights on the needs and demands of your core customer and a strong awareness into the minds of this specific demographic.

In 2019, companies will be more rampant in making the transition to smarter product designs to save cost, reduce product development lead times and cater to a more demanding consumer landscape. Technology has allowed up-and-coming industry players to close the gap on market leaders in terms of disruptive innovation. Consumers are now spoilt for choice when making buying decisions. How can you prevent stagnation and constantly develop new ideas to capture new markets and retain your core consumer demographic?

Join your expert course trainer in building a stronger innovative culture and improving the overall consumer experience to generate greater revenue for your organisation. This training will dive deeper into relevant case studies and sessions addressing the formation of new ideas, product commercialisation, customer engagement and collaborative partnerships. Learn how new technologies such as Artificial Intelligence (AI), robotics can be used to increase the speed of innovation within your organisation. As innovation is constantly changing, it is time to stand out or get left behind.


Key Topics

  • Promoting out-of-the-box thinking and designs for better human-to-human (H2H) innovation
  • Boosting your company’s design-thinking strategy by developing a more innovative culture and mindset through stronger collaboration of cross-functional skills
  • Upgrading your innovation capabilities by leveraging on new technologies such as Artificial Intelligence (AI)
  • Open Innovation (OI): Crafting a more leaner product development system to reduce unnecessary wastage of resources
  • Improving product risk management: Securing the safety, reliability and functionality of your product

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • “The trainer is very experienced and able to provide real life scenarios. Great examples presented.” - Senior Development Engineer, Managing NPD Workshop
    • “Excellent, shows new product development in a new dynamic way. Good communications, ability and presentation capabilities. Course content was well structured.” - R&D Senior Manager, Pfizer Italia
    • “Scores 5/5: Well documented. Lots of take-aways and ready to use information.” - Product Manager, Major Car Lease Company
    • “John was very insightful. Very good teaching style, very good presenter, no weaknesses.” - Financial Director, Commercial Director, Business Development Manager, Loscam Thailand and Australia
    • “Well managed event, good venue”– Fuji Xerox
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    +603 2603 2597
    Fax: +603 2603 2597
    Email: BernadineM@marcusevanskl.com