marcusevans pan asia conferences

Key Account Management in the Age of Digitalisation

Mastering a conceptual understanding of digitalisation and its impact on Key Account Planning and Management to deliver unprecedented leading-edge values and realise untapped business opportunities

15-16 Oct 2018
Kuala Lumpur, Malaysia

Why You Should Attend

Key Account Management in the Age of Digitalisation

Key account management has become one of the most important business cores and the digitalisation of key account management will determine the prosperity and survival of any organisation. A strong network of key clients can safeguard the growth of the company and its future even through the most challenging times. However, poor or weak key account management will guarantee declining profits and reduce market shares. Industry leaders that excel in key account management understand the significance of digital transformation and have leveraged on combining sales element and technology with account management to create values and the most unique experience for their exclusive clients.

Your customers are not just buying your products or services, they are buying an experience. This workshop is more than just enabling you to set strong and lasting partnership with your key customers. It equips you with the ability to analyse your target market, understand their needs and objectives to better influence their buying psychology. This one-of-a-kind Digital Key Account Management workshop will revamp your key account strategies with advanced digital sales techniques and tools to expand your global key customers portfolio and create new domestic and international business opportunities without any geographical or communication boundaries


Key Topics

  • Analysing Key Customer Drivers with Market and Customer Intelligence
  • Accelerating Growth through Effective Sales Force Positioning
  • The 9 Steps of a Strategic Key Account Plan
  • Defining the Key 5 Steps of a Mini Account Plan
  • A Practical Look at Executing Your Digital Key Account Blueprint

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • “Noel goes out of his way to ensure the programme is customised to our specific needs. The course is very thorough and relevant to our market and the programme is efficiently and professionally delivered.” Managing Executive – Vodacom
    • “I worked with Noel on a number of their trainings where the Role-Play Case Studies were customised to our products and services using actual examples encountered in the field. His fast pace experiential learning process was challenging and life changing for my team.” Chief Sales Officer – Integr8
    • “My team and I have had the privilege to be trained by Noel and not only he is incredibly knowledgeable and well researched but he has this rare capability of bringing his knowledge across in a simple, fun and memorable manner, leaving the delegates with practical tools through which real business success can be achieved.” Chairman and Chief Executive Officer – Gulfstream
    • “Noel executed all requirements as per our dictate in a perfect and co-ordinated manner. This has resulted in much better awareness and understanding of my company’s core business values as well as out go to market strategies. No request was too much for Noel. All our requirements were met with equal professionalism and equal results.” General Manager, Global Sales Operation – Business Connexion
    • “I was so impressed with Noel’s message about measuring performance that we decided to work with him on many occasions when our directors believe that our national sales managers and their sales teams are in need of help to improve performance. So much so, Noel is now part of our SOP with Sasol, Sappi and Mondi.” Managing Director – Valve & Automation
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Miss Bernardine Michael - Regional Director (Digital,Media & PR) APAC & MEA

    marcus evans Kuala Lumpur , Suite A-20-1, Level 20
    Hampshire Place Office, 157 Hampshire, 1, Jalan Mayang Sari
    50250 Kuala Lumpur

    +603 2603 2597
    Fax: +603 2603 2597