marcus evans pan asia conferences
marcusevans pan asia conferences

Pharma 2017: Sales & Marketing Excellence Forum

Navigating your organisation in the market dynamics, fuelling business growth through best-in-class data and insights, effectiveness optimisation, and multichannel transformation

2-3 Nov 2017
Grand Hyatt Hotel, Singapore

Why You Should Attend

Pharma 2017: Sales & Marketing Excellence Forum

According to a report by PricewaterhouseCoopers, Asia is set to be the largest pharma market globally, and many Asian territories will be powerhouses of the industry. In Southeast Asia (SEA), governments are taking aggressive steps to develop and further improve the healthcare systems. The future growth for pharma in the region looks very positive. To successfully capitalise on the market boom however, a range of challenges and emerging healthcare demands need to be addressed: Comprehending government healthcare policies that impact your commercial strategies, sustaining profits on local levels of affordability and communicating with customers in underdeveloped healthcare infrastructures.


Marcus Evans Pharma 2017: Sales & Marketing Excellence Forum is designed to help you to further tap into the SEA pharma market. We are gathering the industry leaders from the region and the globe, to share their best practices on understanding the vast economic and demographic landscape for you to plan strategies, identifying and capturing the best growth opportunities for your businesses, increasing marketing and sales effectiveness in multiple channels for higher performance, using digital technologies to improve operations management, and leveraging on data analytics for sound decision making. We are aiming to bring innovation and collaboration to the industry for you to achieve the best commercial outcomes!

Key Topics

  • Gaining insights into SEA pharma industry trends and socio-demographic landscape
  • Optimising resources and budget planning to achieve higher Return on Investment (ROI)
  • Maximising the effectiveness of multichannel marketing and Closed Loop Marketing (CLM) to enhance customer engagement
  • Obtaining customer insights and Competitive Intelligence (CI) for effective planning
  • Enhancing Sales Force Effectiveness (SFE) through advancing your CRM system

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Event Sponsors
    Solution Provider Partner
    Healthy Thinking Group
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    Solution Provider Partner
    Edelman PTE LTD
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    Solution Provider Partner
    Graphene Services
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    Solution Provider Partner
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    Event Partners

    Practical Insights From

    Cheng-Hui Kang
    Business Unit Director, Cardiovascular & Diabetes
    AstraZeneca, Malaysia

    Craig DeLarge
    Head of Digital Acceleration, Emerging Markets
    Takeda, Singapore

    Raphael Ho
    General Manager, Singapore, Malaysia, Brunei
    Amgen, Singapore

    Laiza Filart
    APAC Regional Director for Business Intelligence and New Product Marketing
    Menarini Asia Pacific, Singapore

    Richard Leong
    Business Unit Director (Primary and Specialty)
    Janssen Pharmaceutical, Malaysia

    Diena Tjiptadi
    President Director
    PT Eisai Indonesia

    Stephen Doyle
    VP and Head of Speciality Care Business Unit and Diabetes
    Boehringer Ingelheim, China

    Ashwin Gurjar
    Regional Head Asia
    Piramal Critical Care (PCC), Thailand

    Click Here For Full Agenda

    Voice of Our Customers
    • "marcus evans did well in hotel selection, speaker’s quality and experience." GSK
    • "Great opportunity for industry experts to share experiences." Takeda
    • "The presenters shared some really innovative and interesting concepts that we would like to implement." Novartis
    • "Well done in meeting facilitation and logistics arrangements." Abbott
    • "Conference arrangement and coordination of speaker selection is excellent." Sanofi
    Join the Discussion

    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Mary-Anne Loui

    Suite A-20-1, Level 20, Hampshire Place Office
    157 Hampshire, 1, Jalan Mayang Sari

    Fax: +603 2723 6699